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90% of people buy home decor or apparel, stationery and gifts based on color alone! How much attention are you paying to the colors in your designs? Are you more worried about the pattern or the color?
The course will be delivered via email, one module per day, for 3 days, September 23, 24, and 25th. This won't be offered again until 2026.
Each module will take about 60-90 minutes to complete depending on how many exercises and activities you participate in.
The 3 videos will be available for 10 days to work through the material as you like. You can also download all the materials at once. Each day comes with its own workbook and exercise worksheets.
TARGET AUDIENCE:
BONUS MATERIALS:
Work through the color lessons on your own time. Many of my students operate worldwide and I don't want you up in the middle of night trying to take notes while half-asleep! Each module comes with digital downloads: workbooks and more!
EXERCISES include:
The number one mistake I see surface pattern designers make with color... They choose colors they LOVE instead of colors that SELL. Here's the thing - your personal color preferences might be sabotaging your commercial success. I learned this the hard way when my gorgeous (but commercially terrible) color palettes sat unsold for months. The solution? Understanding color psychology for your target market. A nursery collection needs different colors than a luxury home decor line. What's your biggest color struggle right now?
Avoid these common color mistakes that surface pattern designers make. Learn which color combinations hurt sales and what to use instead. Perfect for textile designers, surface pattern artists, and creative entrepreneurs.
EXERCISES include:
Color psychology in commercial design isn't just theory - it's profit. After analyzing 500+ successful surface pattern designs, I found that products using specific color formulas outsell others by 300%. The secret? Understanding that color choice is a business decision, not just an artistic one.
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